WhatsApp Hidden Features: Essential Tips for Business Success in 2025

WhatsApp is a widely used communication tool for international businesses, primarily for chatting and maintaining customer relationships. However, as a crucial communication tool for global enterprises, WhatsApp offers powerful hidden features that streamline customer management. This guide reveals 8 professional-grade functions to transform your business communication efficiency.

WhatsApp Community Announcements

1. Community Announcements

Businesses often create WhatsApp communities to share promotions, event details, rules, and urgent notifications. The community announcement ensures important messages remain visible and don’t get lost in the chat.

Steps:

Open the community — Tap [Announcements] — Type and send your message. It will appear as an official community announcement.

2. Pinned Group Messages

WhatsApp groups lack an official announcement, but you can simulate announcements in standard groups by pinning key messages.

Steps:

Open the group chat — Long-press the message you want to pin — Tap [︙] — Pin — Select duration — The pinned message now appears at the top of the chat for easy reference

Use Two WhatsApp Accounts on One Device

Businesses often operate multiple WhatsApp accounts for different communication needs. Android users can toggle between two accounts. For multi-account teams, integrate all numbers via SaleSmartly to centralize message monitoring and team collaboration.

Steps:

Tap [︙] — Settings — Account — Add Account

However, switching between accounts means you can’t monitor both in real-time, risking missed critical customer messages. For most businesses requiring more than two WhatsApp accounts, the solution lies in centralizing all communications.

By integrating multiple WhatsApp accounts into SaleSmartly, teams gain unified access to all customer interactions on a single platform. This setup enables full team visibility and collaborative message handling, guaranteeing zero missed customer inquiries.

Priority Notification Tones

Set unique notification tones for priority customers or key business partners to avoid missing critical messages.

Steps:

Open the chat — Tap the Contact Name — [Notifications] — [Notification Tone] — Choose and apply a unique tone

Disappearing Messages

Businesses can configure messages to automatically delete after a set timeframe for time-bound promotions, eliminating confusion and preventing follow-ups on expired offers.

Steps:

Click [⋮] — [Disappearing Messages] — Set timeframe.

View Once Message for Sensitive Information

When sharing sensitive documents like ID cards or credit cards via WhatsApp, the View once messages ensure recipients can only access the content once before it permanently disappears. This security tool automatically erases sensitive media after opening, preventing unauthorized retention of critical personal data.

Steps:

Open a chat — Tap the clock icon — Select [Gallery] — Choose the photo — Tap the timer icon until it turns solid — Enable view-once

Admin Message Recall

Group admins can maintain order by using WhatsApp’s [Delete for Everyone] when members share spam or competitor promotions. This function permanently removes inappropriate messages from all participants’ chats, preventing misinformation from spreading and keeping community discussions focused.

Steps:

Long-press the message — Tap Delete — Select [Delete for Everyone]

SaleSmartly enhances group management with cross-platform message control. When admins use the [Delete for Everyone], messages are permanently erased from both SaleSmartly and linked WhatsApp accounts, leaving no trace for team members. This ensures centralized moderation of sensitive or outdated content across all communication channels.

WhatsApp Group Polls

Businesses can harness WhatsApp’s Group Poll to collect opinions from customers or team members directly within chats rapidly. Real-time voting results reveal clear preference trends, enabling organizations to make data-driven choices that precisely match their audience’s needs.

Steps:

Open a group chat — Tap the Poll icon — Craft your question/options

Contact-Free Chat Links

Customers visiting your website may prefer not to add your business as a contact. Use a special WhatsApp link to allow direct messaging without adding your number.

Learn More: How to Let Customers Contact Businesses Directly on WhatsApp Without Adding contacts

Further reading

A Comprehensive Guide to Create and Manage a WhatsApp Channel for Business

Boost Foreign Trade Efficiency: How to Use WhatsApp Text Formatting for Better Customer Outreach

Step-by-Step Guide to Teach You How to Easily Unblock Your WhatsApp Account

Step-by-Step Guide to Getting Verified on WhatsApp with a Green Tick