How to create a Facebook public page? Ten steps to complete the tutorial!

Facebook Business Pages serve as essential digital storefronts for modern brands, enabling companies to amplify their visibility, engage audiences, and drive conversions. While global enterprises often deploy localized Facebook public pages to resonate with regional markets, even small businesses leverage these platforms to build hyper-targeted communities.

This article will detail the steps to create a Facebook public page and share tips on growing your business through a public page to help companies increase customer conversions on Facebook.

What is a Facebook Page?

Facebook public pages are public platforms that allow businesses, brands, and organizations to connect with their audience. Companies can use it to share product updates, post company news, and run advertisements to increase brand awareness and build customer relationships.

For instance, SaleSmartly’s Facebook Page highlights the brand’s profile, official website, and product information. Regular updates keep customers informed about the latest news and promotions, fostering continuous engagement.

How to create a Facebook Page?

1. Log in to your Facebook account - Go to your homepage - Scroll down on the options on the left - Find and click [Pages].

2. Click [Create new profile or Page].

3. Edit [Page Name] [Page Category] [Public Page Introduction], and then click [Create Page] at the bottom of the page.

4. Fill in the detailed information about the public homepage, including [Company website] [Company contact number] [Company location] [Company business hours] and other information.

5. Upload the profile picture and background image for your public page.

6. Add WhatsApp contact information (you can skip this) and enter your phone number - [Get code].

7. After jumping to WhatsApp to receive a five-digit code, enter it into the code verification box on Facebook - [Confirm] - Click [Skip] below.

8. Invite friends and create a public page group chat. If your personal page has already added some friends, you can directly invite friends to join your public page group chat. If your personal page friends are not the public page audience, you can also skip this step.

9. Set up the public page dynamically. Open notifications or emails according to the prompts and click [Done]. The public page is created.

10. Click to jump to the public homepage to view the overall effect, and at the same time view and complete the public homepage information.

How to use Facebook Pages to grow your business

After creating a Facebook public page, it is more important to use the public page to achieve business growth.

1. Advertising and promotion

Facebook Ads help businesses attract potential customers. By placing ads on Facebook posts, you can attract more interested users to see your posts, thereby attracting visitors to buy your products. If your company is not familiar with Facebook advertising, you can read this article to get the basic knowledge: Improve Advertising Effectiveness: The Most Comprehensive Introduction to Facebook Advertising in 2024

In addition, to improve the accuracy of advertising push, companies can record customer order information by using SaleSmartly. When a customer completes a purchase through Facebook advertising, the order data recorded by the company will be synchronously transmitted back to Meta, allowing Meta to optimize the advertising push algorithm based on purchasing behavior, ensuring ads reach users most likely to convert.

2. Actively interact with customers

After the advertisement is placed, the posts on the Facebook public page will be displayed to more potential customers, but not all users will place an order immediately. Most users may only like or comment on the posts. These users who interact through advertising usually have a certain interest in the company's products or services, but lack the immediate motivation to purchase. Therefore, it is crucial to establish timely and positive interactions with these users to recapture their attention and interest in the company.

You can integrate the created Facebook public page into the SaleSmartly official website to automatically control Facebook comments. For example, when a customer comments on a post, you can set up automatic likes and thank the customer. At the same time, the background can automatically send private messages to introduce the company's products or services to customers, or you can further share contact information on other social platforms with customers to achieve further traffic.

3. Efficiently accept customers of Facebook public pages

Whether it is advertising on Facebook public pages or interacting with customers, the ultimate goal is to communicate effectively with customers and promote purchases. Companies can integrate the Facebook public pages they create, as well as the WhatsApp, Instagram and other accounts bound to the public pages, into the SaleSmartly. In this way, no matter which social platform customers contact the company through, the team can quickly respond and receive customers on one interface, quickly follow up with customers, eliminate their hesitation and concerns before purchasing, and encourage them to make purchases as soon as possible.

Frequently asked questions

How to switch between multiple Facebook public pages?

Click on the avatar in the upper right corner, and the personal homepage and public homepage that the Facebook account has management permissions will appear. Click on any public homepage to switch.

How to Create a Facebook Public Page? 10 Steps to Complete the Tutorial!