How to create a Facebook Shop? Easily enter the Facebook sales market

As social commerce reshapes retail, Facebook Shop empowers brands to monetize its over 2 billion active users directly platform. Whether you’re a Shopify merchant expanding your omnichannel strategy or an individual seller tapping into global markets, Facebook Shop transforms casual browsers into buyers without ever leaving the app.

This guide delves into the essentials of Facebook Shop setup, compliance requirements, and advanced tactics to dominate social selling.

What is Facebook Shop?

Facebook Shop is an online store on the Facebook platform that allows users to browse and purchase products from businesses directly on the platform. Through Facebook Shop, users can easily complete shopping without leaving the Facebook platform.

What are the requirements for creating a Facebook Shop?

1. Facebook account requirements

Merchants need a Facebook business account, a Facebook public page, and administrative rights to that page.

(Note that starting in 2023, due to Meta's regional policy changes, some markets face restrictions post. It's advisable to verify if your account is eligible before proceeding.)

2. Use the market IP address supported by Meta

Facebook Shop is not available in all regions of the world. Merchants must be located in markets supported by Facebook, such as the United States, the United Kingdom, Canada, South Korea, etc.

Note: Facebook Shop does not support merchants in mainland China to open stores. If targeting overseas markets, use a local IP to register your business accounts and pages for smoother operations and to avoid service disruptions due to IP discrepancies.

For example, if the company's target customers are in South Korea, they can use business accounts and public pages registered with Korean IPs to create Facebook Shops. In order to ensure stable operations, when operating the store in the future, the login IP should also be in South Korea. It is also recommended to configure a stable static network to maintain a stable overseas IP environment to avoid certain Facebook Shop functions being unavailable due to IP changes.

3. Compliance with Facebook guidelines

Ensure that your products adhere to Facebook's commerce policies. Facebook Shop currently only supports the sale of physical goods, virtual goods or services are excluded.

4. Measure logistics and after-sales capabilities

When selling, sellers need to measure their logistics processing capabilities and be able to complete the delivery of orders immediately. In the process of creating a Facebook Shop, sellers need to set a delivery time. Specifically, sellers need to choose how long it will take to ship the goods after the user places an order. Generally, Facebook recommends that sellers ship within three working days after receiving the order and ensure that the goods can be delivered to customers within ten working days. In addition, sellers also need to ensure smooth after-sales service, including handling returns and exchanges, in order to maintain the continued operation of the store.

After preparing the above conditions, sellers can follow the next steps to create their own Facebook Shop and start their online e-commerce journey.

How to Create a Facebook Shop?

1. Enter the Facebook Shop official website

Click the Facebook Shop creation page link to enter the creation process.

2. Explore Facebook Shop Benefits

Enter the Facebook Shop creation page, briefly browse the benefits of Facebook Shop on the page, and click [Next].

3. Connect with third-party sales channels

If you already have your own store on other independent station platforms, you can choose an independent station and link it to Meta's platform.
If you don’t have a store on other platforms and just want to sell on Facebook Shop, you can select the first option [I don’t use these platforms]. After selecting, click [Next].

4. Select the country where your Facebook store is located

Facebook Shop provides different functions for stores in different countries and regions. The country you choose here will determine the store's functions and tools. Select the appropriate country for your shop based on your target market to ensure the right features and tools are available.

5. Choose a sales channel

The account selected here is the Facebook public page account.

Note: The person who creates a Facebook Shop must be a public page administrator. Choose the Facebook public page where your shop will be hosted. Ensure you have administrative privileges.

6. Set up shipping and returns

Sales region: Facebook will automatically set the sales country or region based on the country or region selected above. For example, US stores cover all 51 states by default. Sellers can also cancel regions that do not provide delivery through the drop-down menu of [States].

Shipping type: In [Address types], select the address type that can be delivered, such as delivery to the ordering user's residential address, commercial address, public place (post office or courier station), international address, self-pickup at a pickup point, etc. Sellers should choose the corresponding address type based on their delivery capabilities.

Handling time: Set the number of days from when the user places an order to when the order is marked for shipment in [Handing time].

If the seller is not sure about the delivery time or cost for the time being, he can directly click [Next] to proceed to the next step. This part can be further modified in Facebook Shop later.

7. Preview Facebook Shop Information

After completing the above settings, you can preview the store information. If you find any errors, you can click [Change] in the upper right corner to modify it. Facebook Shop can be successfully created after ensuring that all information is correct.

How to increase Facebook Shop sales?

1. Centrally receive multiple Facebook Shop information to promote sales conversion

For sellers who open multiple Facebook Shops for batch exposure and sales, managing customer inquiries and order information for each store may be a big challenge, especially when there are a large number of stores. The increased workload makes it easy to ignore customer inquiries or miss new orders.

To improve sales conversion, sellers can integrate the Facebook public page where they created the Facebook Shop into the SaleSmartly. SaleSmartly supports the integration of multiple Facebook public pages. When a customer is interested in the products on the Facebook Shop and asks the seller for advice, the seller can receive the user's inquiry information on Facebook Messenger, and SaleSmartly will integrate the information of all accounts into the dashboard, making it easier for sellers to manage efficiently and communicate further with customers, so that customers can understand the details and maximize the customer's purchase experience on Facebook.

2. Create Facebook shopping ads to attract more users

If the seller has fewer Facebook Shop inquiries and orders, you can attract more users who are interested in placing orders by placing shopping ads. Meta has improved the function of customizing shopping ad audiences, allowing merchants to accurately push ads to users with different shopping intentions. Sellers can define the advertising audience as users who have added products to the shopping cart but have not completed the purchase, or have browsed Facebook Shop products but have not placed an order, and then create targeted ads to push products. For sellers who want to increase Facebook Shop sales, the effect of shopping ads in promoting sales will be more obvious.

After a user clicks on a shopping ad and communicates with the seller, the seller can also create the user's order information in the SaleSmartly. After the order is successfully submitted, SaleSmartly will automatically report the order amount data to the Meta advertising platform. Meta will optimize the push of shopping ads based on the returned data to improve the push effect of shopping ads.

For more information on how to set up shopping custom audiences, please refer to this article: Meta Shopping Ads: Accurately Reach Potential Audiences on Facebook and Instagram Stores

Frequently asked questions

How much does it cost to open a Facebook Shop?

It is free to open a store, and Meta officials will only charge a handling fee based on your store's sales volume and sales revenue.

Note: If you link Facebook and Shopify, Shopify will charge you the handling fee. For specific charges, please refer to Facebook's official charging standards.

Can products on Shopify be synced to Facebook Shop?

Yes, Facebook Shop supports integration with seven independent station platforms including Shopify, BigCommerce, channeladvisor, etc.

Can Facebook Shop be opened in any country or region?

Facebook Shop is only available in countries and regions supported by Meta. The location of the store is determined by the location of its associated business account. For specific countries where Facebook Shop is available, please check the countries supported by Facebook Shop.

How to Create a Facebook Shop? Easily Enter the Facebook Sales Market