For cross-border sellers targeting Asia, you must not ignore the potential of LINE official accounts in Asia! This platform not only provides a way to interact with customers instantly, but also helps you expand your business in Japan, Taiwan, Thailand and other regions. This article will introduce the charging mechanism of LINE official accounts to help cross-border sellers have a deeper understanding of LINE official accounts and develop a budget plan that suits them.
LINE official account charging model
LINE offers three tiers to fit your business needs: [Communication], [Light], and [Standard]. Each plan combines a fixed monthly fee with optional message purchase costs.
Line official account communication plan
Monthly fee: Free
Number of free messages: Up to 500
LINE official account light usage plan
Monthly fee: 50 USD
Free messages: Up to 10,000
If you exceed the free message limit, you must upgrade to the [Standard Usage Plan] to send more messages.
Line official account standard usage plan
Monthly fee: 150USD
Number of free messages: Up to 40,000
Additional messages can be purchased starting from 0.05 USD per message.
LINE official account charging model (table)
|
|
Communication |
Light* |
Standard* |
|
Monthly fee |
Free |
50 USD |
150 USD |
|
Free messages |
Up to 500 |
Up to 10,000 |
Up to 40,000 |
|
Additional message fee |
N/A |
N/A |
0.05 USD |
*Light plan and Standard plan are not available in EU, Indonesia, Singapore and USA.
*LINE Official Account is not available in EU.
LINE official account additional message pricing rules
Note: Only [Standard Usage Plan] users can purchase additional messages.
Examples:
If you send 45,000 messages in a month:
[Standard usage plan] fee: 150 USD (includes 40,000 messages)
Additional messages calculation:
(45,000 - 40,000) × 0.05
Total Cost: 400 USD
LINE official account pricing explained
-
Online purchases of LINE official accounts only support credit card payments. You can choose to pay by linking a credit card through LINE Pay or directly use the credit card to complete the payment. The monthly package fee will be deducted on the first day of each month, and the additional message fees will be deducted on the 10th day of the following month.
-
Message fees apply to bulk, targeted, and API-sent messages (excluding some moderation features in API-sent messages).
-
Whether they are mass or targeted messages, the fee will be calculated based on the number of target friends.
- All charges follow Japan Standard Time (GMT+9). Messages sent after 11 PM local time count toward the next day’s fees.
-
The monthly fee only covers account usage; additional costs for content production or API development are not included.
How to effectively manage LINE official account information?
When managing LINE official accounts, companies often face the challenge of handling thousands of messages. This requires close collaboration between team members and the ability to switch between different devices efficiently. However, frequent logins and device switching may trigger security mechanisms, resulting in accidental bans of LINE official accounts.
SaleSmartly, an omnichannel private communication tool, not only integrates LINE official accounts with other messaging channels into a unified management system but also provides intelligent automatic chat allocation and internal session allocation functions to ensure seamless information flow between team members. By helping the SaleSmartly team to collaborate efficiently across departments, while avoiding frequent logins and device switches, it ensures the stable operation of LINE official accounts and improves the response speed and quality of customer service.
Frequently asked questions
Are features different across pricing plans?
All plans (Communication, Light, and Standard) include basic backend features. Advanced APIs and features may require account verification or LINE approval. (Refer to the official product documentation for details.)
How can I estimate future costs?
Use LINE’s official cost calculator. Enter your target audience size and monthly message volume for an instant estimate.
What messages are charged?
Only [group messages], [Push API messages], and [progressive messages] are charged. The following are free:-
Welcome messages for new friends
-
One-on-one manual chats
-
Auto-replies
-
AI-powered responses
-
Reply API from Messaging API
Further reading
LINE Official Account Guide: Setup Process and Basic Functions
A Comprehensive Analysis of LINE Account Suspension: Reasons, Judgment Methods and Appeal Channels
How to use LINE web version (Including a summary of LINE web version features)
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