TikTok Operation Guide: 20 Professional Tips to Create Popular Videos

As the most popular video software in the world, TikTok is an excellent platform for cross-border sellers to market and promote their products. Therefore, individuals and brands must master TikTok operation skills, which is directly related to whether they can stand out in this highly competitive platform. This article will share 20 professional TikTok operation skills. These methodologies are the actual accumulation of producing multiple popular videos. Whether you are a novice or an experienced operator, these strategies can help you improve the attractiveness and conversion ability of your videos.

Understand TikTok’s core algorithm

1. Explore how TikTok’s recommendation system works

TikTok's recommendation system determines how to distribute videos by analyzing user interactions (such as views, likes, and comments). Therefore, initial exposure is very important. If the user response is good, TikTok officials will provide more natural traffic to help promote it.

2. Analyze the impact of user behavior data on video recommendations

User interaction data directly affects the recommendation algorithm. The more viewing time and interactions a video receives, the higher the probability of being recommended.

3. How to use algorithms to increase video exposure

Create a compelling video opening to keep your audience engaged
Use trending hashtags to increase visibility
Incentivize user interaction to increase referral opportunities
Release during the peak time when users are watching short videos

These all need to be determined through data analysis, which can help your video better cooperate with the algorithm and increase exposure.

Content Creativity and Planning

1. Research hot trends and topics to create relevant content

By closely monitoring TikTok's hot search list and deeply analyzing user behavior patterns, we should proactively explore potential hot spots and ensure that the video content produced keeps up with current hot trends and topics.

2. Creative planning: combine popular music and challenge to create videos

Choose the background music that is popular at the moment and actively participate in the challenges on the hot list to gain more traffic by riding on the popularity of these audios and challenges.

3. Create a content calendar: Keep publishing frequency and consistency

Setting a clear release schedule will help users develop a habit of watching videos regularly.

Video Production Tips

1. Tips for shooting and editing high-quality videos

To ensure the quality of the video, you need to ensure that the light distribution is even and the picture is stable when shooting and use simple composition techniques. During the editing process, you can cut out unnecessary content to ensure the clarity and smoothness of the final video.

2. Effectively use special effects and filters to enhance visual appeal

When choosing special effects and filters, choose those that are coordinated with the content of the video and use them in moderation. Too many effects can be too redundant and may interfere with the content of the video.

3. Emphasize the beginning of the video to increase the video's appeal and viewing time

Make sure the beginning of the video is exciting enough to quickly grab the audience's attention, and then continue to maintain their interest by using different rhythm changes. Keep the content coherent in the process, and finally leave a wording to guide attention or interaction at the end of the video.

Interaction and User Engagement

1. Create interactive content to increase user engagement

When designing content, you can actively encourage users to participate and provide feedback, such as by asking questions, initiating votes, or soliciting users' opinions and ideas to interact. These methods can effectively increase user participation and improve the activeness of interaction.

2. Use challenges and hashtags to increase engagement

Increase the likelihood of your videos being seen by starting or joining popular challenges and using popular hashtags to attract user participation.

3. Comment Section Strategy: Set up Auto-Reply to Respond Quickly

To maximize customer retention and build loyalty, it is essential to actively interact with your audience in the comment section promptly. Responding to audience comments quickly not only shows that you value their feedback, but also helps maintain an active interactive atmosphere.

Companies can use SaleSmartly to set up AI-powered automatic reply functions. In addition to the basic function of quickly responding to user messages, SaleSmartly can use AI to automatically identify keywords with the same meaning and reply, breaking through the limitation that traditional automatic replies can only be triggered by mentioning precise keywords.

Brand building and promotion

1. Define and communicate your brand identity

First of all, you must first clarify the core values and characteristics of the brand. When you create content later, you must ensure that the video can convey this core and establish a clear and unique brand image in the minds of users.

2. Collaboration and cross-platform promotion: How to collaborate with other social media

Companies need to establish a unified brand message and ensure that this message complements each other between content and promotion activities on TikTok and other social platforms to form a strong synergy. Then expand the brand's visibility by sharing content across different platforms.

3. Use advertising and influencer marketing to expand your reach

We should invest in TikTok advertising and ensure the effectiveness of advertising by accurately targeting the target audience. At the same time, we should establish more partnerships with influential creators in the industry and use their influence and huge fan base to promote our brand. This will not only effectively expand the brand's influence but also increase market share.

Data Analysis and Optimization

1. Track and analyze performance with TikTok Analytics

TikTok Analytics can monitor key metrics of videos, such as views, user interactions, and fan growth, allowing us to intuitively understand the performance of content through data.

2. Adjust content strategy based on data feedback

After each video is released, we need to organize the video data and use this data to optimize our video content to ensure that each release is more in line with the preferences and needs of the target audience.

3. A/B Testing: Experiment with Different Content Styles and Posting Times

By implementing A/B testing, you can compare the effectiveness of different content styles and publishing times, and analyze which methods are most effective in attracting your audience concisely and directly.

Risk Management and Community Guidelines

1. Avoid risks of violating TikTok’s community guidelines

Careful review is required when creating content to ensure that all published videos comply with platform regulations to prevent accounts from being restricted or banned due to violations.

2. Strategies for dealing with negative reviews and copyright issues

Actively monitor user feedback and respond promptly and appropriately to negative comments. The most important thing is to ensure that all materials used are legally authorized to avoid infringement.

20 Essential TikTok Tips: How to Create Viral Videos Like a Pro